In life being different is a strength not a weakness. As an entrepreneur I have always wanted to stand out from the crowd and demonstrate my individuality. I learnt very early in my business life that you do not need to imitate others and found many people try so hard to be different that they actually just become poor clones of someone else.
Once you've made it through the development phase and hired your team - you certainly feel you're ready to get out there and sell your product or service. But how exactly do you get the word out? I've found that many entrepreneurs struggle with this. It's important to remember that marketing and PR is not an afterthought to your business plan. Marketing and good PR is essential for the success of any business. It may not matter how great the product or service you are offering is if nobody knows about it.
Britain is a country that has gained a wealth of knowledge, skills and experience from the diversity of cultural backgrounds and its international reputation. As the recent debate between Nick Clegg and Nigel Farage on immigration demonstrates, this heritage is often maligned and the incredible opportunities it affords us are wasted.
Cruising around in a yacht, the sun is shining, and I'm with Playboy bunnies. That's what I had in mind when I decided to be an entrepreneur. I was 15. It's easy to imagine successful entrepreneurs living the good life. Fast cars, private jets, yachts, St.Tropez, champagne, sunshine and rainbows, and for me girls in bikinis, lots of girls in bikinis.
Whether you are a businesses, a band or a creative entrepreneur, sometimes when you start off with a big hit it can be hard to reach the same highs the second time around. It's the classic so called 'second album syndrome'. It is always a challenge to follow up a great success in any sector, whether it's in entertainment, a high street store or business to business software.
While working as a consultant in London a few years ago, I remember it as a "suit city" like New York. However, over the past two years, a lot of investment has been committed to change this - as evidenced by the Sirius Programme. This shows that the British government is taking this movement sirius-ly and will support its growth over the coming years.
Every good business knows that you can never let a crisis go to waste. To turn this crisis into our opportunity we must, like Mr Meyer and his fire station, start from the basics. The first flagship and most daring policy of an entrepreneurial public sector would be making Britain the best place on earth to start a new business.
Nine months ago I left my perfectly reasonable job in online advertising to start my own business. Starting a blog nine months into a startup seems particularly appropriate because in that time, as I'm sure you're aware, a baby can be made. There are many many similarities between having a baby and forming your own start-up.