Like most things, the beginnings of any great change often grows from the grassroots, and in this instance with the individual demanding greater transparency from their retail outlets. If the market dictates cleaner fashion, my hope is that mainstream fashion will start to clean up its act. Only then will I willingly retire.
Since fashion has the potential to be so widely visible, and being one of the highest employing industries globally, the increased action and dialogue surrounding sustainability and ethical issues are positive developments, helping to bring the transformative work of countless organisations, initiatives and brands in to view - but there is more to be done.
The world of fashion is increasingly under the environmental spotlight as the impact of the industry becomes apparent from pesticides in cotton through to working conditions in Bangladesh. Top of the hit list are fast fashion chains with campaigns questioning whether the pile it high sell it cheap model can be environmental sustainable.
If our clothes could talk though, those memories would reveal things we probably wouldn't ever be likely to forget. Friday 24 April is a day that hopes to reignite the public's interest in thinking about the provenance of our clothes; the stories which our clothes can never tell, the faces of the often faceless workforce.
The notion of ethical fashion has been gaining more and more ground recently, particularly since the Rana Plaza disaster in Bangladesh last year. Yet Primark hit the news again yesterday with claims that a cry for help was stitched into the label of a £10 dress. The dressmaker claimed they were forced to work exhausting hours to keep up with our demand for cheap fashion...