The world of fashion is increasingly under the environmental spotlight as the impact of the industry becomes apparent from pesticides in cotton through to working conditions in Bangladesh. Top of the hit list are fast fashion chains with campaigns questioning whether the pile it high sell it cheap model can be environmental sustainable.
If our clothes could talk though, those memories would reveal things we probably wouldn't ever be likely to forget. Friday 24 April is a day that hopes to reignite the public's interest in thinking about the provenance of our clothes; the stories which our clothes can never tell, the faces of the often faceless workforce.
The notion of ethical fashion has been gaining more and more ground recently, particularly since the Rana Plaza disaster in Bangladesh last year. Yet Primark hit the news again yesterday with claims that a cry for help was stitched into the label of a £10 dress. The dressmaker claimed they were forced to work exhausting hours to keep up with our demand for cheap fashion...
When it comes to the core concept of launching, nurturing and mentoring new brands, that's when the new concept really reveals its new, winning formula. With the tag 'Fashion For A Sustainable Future', it is clear the mission for the new 'Estethica: Emerging Talents' is to forge a new and stronger generation of sustainable forces.
Every time a tragic accident like Rana Plaza in Bangladesh, where over 1,000 workers died in the garment factory, happens, our hearts sank. It sank because it could, and should, have been prevented. However, in the current clima with shrinking wages and stratospheric rent and energy bills, Can we afford ethical fashion?
After the Rana Plaza disaster last April, consumers could see first hand how their appetite for cheap clothes fuels exploitative working conditions amongst the poorest people on Earth. 2013 became the year that the industry were forced to reevaluate the efficacy of their corporate social responsibility policies.
There are hundreds of fashion projects on both of the major crowdfund platforms that are leveraging online financial support from friends, family and total strangers. Included in the mix are a small but significant number of social entrepreneurs who are using crowdfunding as a way to marry up fashion creativity with sustainable and ethical projects.
So workers are suffering because of low wages and dangerous working conditions, consumers are suffering thanks to poor quality clothing that doesn't last and the environment is suffering due to the overproduction of clothes and a complete lack of regard for sustainability. The clothes may be cheap but we are all paying for them one way or another.