Adopting a digital-first strategy has helped drive continuous innovation and improvement of our editorial content. It has given us the chance to develop new, immersive ways of storytelling. Doing so has required the development of new technologies, like our recently launched new Guardian app or our award-winning interactive features, to improve how our content is delivered to readers and to ensure that our editorial teams have the best tools to bring their stories to life.
Personal experiences of hipsters are a far cry from Williamsburg, New York but instead it was like watching pockets of East London being swallowed up by a swarm of skinny jean wearing, flat white drinking locusts. As preened men were dubbed "Metrosexuals" and "scallies" evolved into "Chavs"; in my circle "Indie" became "Hipster".
I'm no opponent of fantasy, or of shock value. I also don't believe McKerrow or his company set out to deceive or mislead anyone. I do, however, know first-hand the disconnect between us media folk, who are comfortable living our lives as a dance of smoke and mirrors, and ordinary people, who assume that when they say things they will usually be taken as meant. The problem here isn't any kind of sinister right-wing agenda (as critics of Benefits Street allege). Rather, the media's fluid reality has clashed against the more unyielding reality known to most people, with uncomfortable results.
The medley of today's media is unprecedented. While Britain's biggest publishers find themselves in similarly unparalleled levels of turmoil - shrinking revenue, the threat of state regulation, and a growing tendency to aim their guns at each other - the range of outlets beneath them is fragmenting like light through a prism.
Maybe Glenn Greenwald can stop blaming gay people for the merchandising of America's Left, and find his own progressives who don't mind being ostracized or murdered. Short of that, a radical makeover of SF Gay Pride is necessary, if only so Glenn has something to strum about when he's musing on his acoustic Gibson after one too many Starbucks cappuccinos from his Notting Hill local.