I've tried many facials in the past and it's been pretty much the same procedure as it would be for a female clientele. The main difference with some male grooming spa menus is that they swap the natural aromatherapy products for musky scented creams and potions. I guess this swap is supposed to make us feel more masculine - in reality it can be somewhat overbearing.
I've always had a complicated relationship with food. A foodie for as long as I can remember, by the time I was 13, I weighed 13 stone. Constant teasing and self-consciousness finally led to a full-blown eating disorder in my late teens. After a great deal of hard work I managed to conquer my illness, and thankfully my love of food remained.
We're under no illusion that the majority of women would prefer someone with a "six-pack" as opposed to a "keg". Women aren't plastering 45 year-old men with beer bellies on their Facebook Page, they're posting pics of Channing Tatum with his shirt off shaking his "groove thing" during "Magic Mike"...... And that puts pressure on us.