Populism is on the rise, not just here in Britain but globally. It's no good dismissing it, ignoring it or attacking it. It's no good ridiculing, insulting or bullying populist voters. We need to understand how populist parties have changed over the decades and why modern populist parties are gaining ground.
Elections are framed as a clash of personalities, but whilst this adversarial dialogue is engaging, the US election is not a stage of Mortal Kombat. The US election is a complex discourse between different ideas. Sometimes the ideas aren't that different, sometimes they are. The most interesting difference between the policy platforms of the two major parties is the different origins they have.
Ideology in America is a funny thing. United under the one flag they are divided almost down the middle by their morals and principles. On November 6, the nation in effect, will decide to continue on the path that has been struggling for the past four years, or following the road that led them to crisis in the first place.
Labour are using opposition to their advantage, and members are responding to the rallying cries of those in charge. The Conservatives are sticking things out. Government is not proving easy but they seem to be taking people along with them - especially their young members, who could be the campaigning difference in 2015 between a Labour victory and a Labour defeat.
'If you are not a liberal at 20, you have no heart. If you are not conservative by 40, you have no brain'. The question is, are students with conservative views ahead of the game? Can they see beyond youthful idealism to the realities of their future life which will inevitably be governed by capitalism?