We want an experienced shepherd, able to move their flock of sheep to ensure that sensitive habitats get the grazing they need. Plantlife Cymru have kindly offered to purchase the farmer's new flock. The National Trust will offer the successful applicant expert conservation and farming support, as well as providing a farmhouse with picture-perfect views over the North Wales coast.
It's simple, really. It's not about flavour or fat content at all. If lamb wants to find its way into more American mouths, it just needs to get onto the promotional bandwagon, toot its own horn, and recast itself as "the Cute Meat" or "Lamb - we're not all baaaaad" or similar slogan. Hire Beyonce to one-up Lady Gaga and wear a lamb dress.