Social sharing has changed drastically over the past year. We, as consumers, no longer exercise a one dimensional approach to social content sharing. Recent research from the global social media impact study (GSMIS) provides a fascinating insight into shifts in social media, but while the focus has so far been on the apparent decline of Facebook, the real story is the diversity in how services are used.
The more that people abuse LinkedIn the less likely they are to explore its true potential. As a result, the less likely it is that they will benefit from membership of the network. In addition, the more that people receive what they perceive to be spam, the less inclined they will be to engage with LinkedIn.
Step forward Spraffl, an anti-social network that claims to take the ego out of posting and broadcasting. It has created a network that is based on anonymous information rather than profile-based sharing. Spraffl may represent a move back to the origins of social media when human nature was presented without self-aggrandising motive.