That new berry coloured jumper and leather bomber jacket you've just bought, didn't end up on the high street by accident. Both trends were planned out by trend forecasters years ago and wowed on the catwalks back at the start of this year. So, with that in mind, here's a sneak peek at what you'll be wearing next spring.
A few years ago, we might have cited John Rocha and Matthew Williamson as the hottest tickets for London Fashion Week. The New Guard have trounced on that theory. They are more than just BFC sponsored talent, the lucky creatives that escaped the unemployment net. They are the rebirth of British fashion design. Yeah, I said it. An actual rebirth.
Usually this time of year I'm running around London Fashion Week rushing from show to show and no matter what shoes I wear I end up with my feet punishing me in some way. So this season I decided on something slightly different. I decided to stay at home and see what brands were doing to promote their new collections via the internet and digital media.