Mobile Advertising

New Measurement Standards Bring Accountability to Digital Advertising

Nick Reid | Posted 20.05.2014 | UK Tech
Nick Reid

In light of the escalating convergence between TV and digital advertising, audience verification has become a key performance metric, along with viewability. As the de-facto standard bearer for TV measurement for decades, Nielsen is poised to again remain on top for 2014, thanks to something it hopes will become the industry standard - OCR.

A Smarter World Will Introduce New Video Ad Formats: The Question Is "Are We Ready?"

Nick Reid | Posted 19.05.2014 | UK Tech
Nick Reid

In the U.S. this year, wearable technology products such as fitness bands, smart watches and Google Glass are expected to generate around $3 billion, according to Deloitte. In the U.K., consumers are catching up fast on this global desire for smarter, small screen technology.

Mobile Media Showdown: Tablet Vs Smartphone

Trevor Healy | Posted 19.02.2014 | UK Tech
Trevor Healy

Smartphones and tablets have quickly become a part of our everyday life. More than half of Brits use a smartphone or tablet whilst watching TV, 81% of under 25s sleep with their phone next to them on the bed and a shocking 35% of tablet owners admit to using their device in the bathroom.

Mobile Advertising - Has Mobile Killed the Web Star?

Dominique Busso | Posted 18.02.2014 | UK Tech
Dominique Busso

In the same way that British new wave band, Buggles sang about video killing the radio star back in the late seventies, so mobile is now taking over from the Web. Today more and more people read the news on their smart devices using the mobile versions of publications.

Advertising Doesn't Have to Be Evil

Ken Johnstone | Posted 19.11.2013 | UK Tech
Ken Johnstone

Why is advertising a dirty word in mobile? Ask a handful of people to describe mobile advertising (or indeed any advertising) to you and they are likely to describe a world of annoying, irrelevant spam that adds little or no value to their lives.

Big Insights, Frank Abagnale and Truth

David Gwozdz | Posted 25.05.2013 | UK Tech
David Gwozdz

Whether you're a 20-something up-and-coming creative director or a seasoned (grey haired) marketing pro, the energy is definitely electric here. Here are my favorite moments from the third day of Advertising Week Europe.

Data and Mobile Creative: Can't We All Just Get Along?

David Gwozdz | Posted 19.05.2013 | UK Tech
David Gwozdz

In advertising, the ability to tell a compelling story that evokes emotions (humour, suspense, fear or compassion), engages audiences, pushes the boundaries of creativity and innovates through the use of technology often distinguishes a successful campaign from a "flop."

Stop Trying To Make Mobile Ads Mirror Online and TV

David Gwozdz | Posted 19.05.2013 | UK Tech
David Gwozdz

Having a sound mobile strategy (and executing against pre-determined KPIs) will make all the difference between a successful mobile ad campaign and wasted ad dollars. Mobile is like a child - you have to nurture it, feed it, take care of it and watch it grow into something meaningful.

Mobile Payments and Mobile Advertising Have a Promising Future Together

Preetam Kaushik | Posted 04.05.2013 | UK Tech
Preetam Kaushik

According to On Device Research, 70% of mobile users consider mobile ads on smartphones to be a "personal invitation," not an intrusion. Helping to change opinions in favor of mobile adsare the efforts of mobile ad networks like Airpush, which have been praised for highly effective innovations in mobile ad formats and ad targeting capabilities.

Mobile Marketing Trends in 2013

James Hilton | Posted 03.04.2013 | UK Tech
James Hilton

2013 is shaping up to be the biggest year for mobile so far, as more consumers than ever shift over to smartphones and tablets: 17.4 million iOS and Android devices were activated on Christmas day alone

Mobile Real-time Bidding: From Slow Waiting to Smart Crowds

Wes Biggs | Posted 20.01.2013 | UK Tech
Wes Biggs

Waiting. It's part of our psyche. Wherever and whenever we get the opportunity, in an orderly fashion, we'll get in line and wait.

How Mobile Search Impacts Brands and Consumers

James Hilton | Posted 20.11.2012 | UK Tech
James Hilton

Brands that adopt mobile first can take advantage of mobile search by building location data into their search results. Google search on mobile already provides results based on the users location for certain key words - such as food, coffee, petrol station - but only if the user has first agreed for Google to use their location.

Second Screen Advertising - How Brands Will Use Our Phones and Tablets to Reach Us

Dean Donaldson | Posted 11.08.2012 | UK Tech
Dean Donaldson

Think about it - when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you're still fiddling with another screen - be that a smartphone, a tablet, a laptop, or whatever screen the fingertips land on.