Mobile Advertising

Twitter Could Be Launching Premium A Subscription Service

The Huffington Post | Thomas Tamblyn | Posted 24.03.2017 | UK Tech

As we mentioned earlier in the year, Twitter is somewhat caught between a rock and a hard place. On the one hand it’s a service used by hundreds of ...

How Location Intelligence Can Reveal How Long Resolutions Last

Theo Theodorou | Posted 02.03.2017 | UK Tech
Theo Theodorou

Brands usually think that in January and February we're hitting the gym, avoiding the pub and eating more healthily. However, although we all want to keep up these good behaviours at the start of the year, is that really happening?

Meet The NEW Nokia 3310

The Huffington Post | Thomas Tamblyn | Posted 26.02.2017 | UK Tech

No, your eyes aren’t deceiving you what you’re looking at is in fact the Nokia 3310. Some 17 years after it was originally released to the public ...

YouTube Is Finally Killing One Of Its Most Annoying Advert Features

The Huffington Post | Sophie Gallagher | Posted 20.02.2017 | UK Tech

For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to e...

Finding An Illegal Stream Of A Football Match Or Film Will Soon Be Near Impossible

Press Association | Thomas Tamblyn | Posted 20.02.2017 | UK Tech

The days of simply Googling for an illegal stream of a football match or film will soon become near impossible as Google and Bing have announced a maj...

You Might Love Twitter But It's Still Not Making A Penny And That's A Problem

The Huffington Post | Thomas Tamblyn | Posted 09.02.2017 | UK Tech

With the year that we’ve just had it’s hard to imagine how it would have unfolded had we not had Twitter at our fingertips. Yet despite its seemin...

Twitter, Facebook Facing New Legal Curbs On Online Abuse

The Huffington Post | Paul Waugh | Posted 02.02.2017 | UK Politics

Facebook and Twitter could be legally forced to tackle abusive online trolls under a fresh crackdown considered by Parliament. The two US internet gia...

Facebook Messenger Has Started Testing Ads, Because Nothing Is Sacred Anymore

The Huffington Post | Oscar Williams | Posted 26.01.2017 | UK Tech

Facebook is famously cautious when it comes to introducing new ads into its roster of platforms. Ever since the site first launched, the logic has bee...

A Malicious Android Virus Has Been Caught Making Record Ransom Demands

The Huffington Post | Oscar Williams | Posted 28.01.2017 | UK Tech

It’s a weekday evening. You’re on the bus home, catching up on WhatsApps and texts from friends as the dreaded “low battery” warning pops up o...

Seven Mobile Ad Trends Affecting Consumers In 2017

Asaf Greiner | Posted 19.01.2017 | UK Tech
Asaf Greiner

The digital ad space will continue to grow and prosper in 2017, but certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but at the same time fake ad traffic generated by bots will continue to burn through advertisers' budgets and erode trust in digital advertising.

Your News Feed Is About To Contain Even More Ads

The Huffington Post | Oscar Williams | Posted 10.01.2017 | UK Tech

If you thought Facebook couldn’t possibly squeeze any more ads into your News Feed, think again. The social media giant is set to start testing “m...

Cheaper Mobile Bills in Exchange for Ads on Our Phones: Ad-vantage Tesco, Or Win-Win?

Stephen Ebbett | Posted 29.06.2016 | UK Tech
Stephen Ebbett

On the other side of tech town, though, Three and EE are investigating in network-level ad blocking on a serious scale. What will customers choose? Which team will prevail? Keep locking and unlocking that smartphone of yours. Only time will tell.

What Swiping Right Can Teach Us About Mobile Creativity

Cameron Hulett | Posted 28.03.2015 | UK Tech
Cameron Hulett

Despite negative media coverage and accusations that the app places too much emphasis on users' appearances and proximity to one another, Tinder shows no signs of slowing down. The app's success is not based on algorithms and might shed light on a new approach to mobile advertising.

New Measurement Standards Bring Accountability to Digital Advertising

Nick Reid | Posted 20.05.2014 | UK Tech
Nick Reid

In light of the escalating convergence between TV and digital advertising, audience verification has become a key performance metric, along with viewability. As the de-facto standard bearer for TV measurement for decades, Nielsen is poised to again remain on top for 2014, thanks to something it hopes will become the industry standard - OCR.

A Smarter World Will Introduce New Video Ad Formats: The Question Is "Are We Ready?"

Nick Reid | Posted 19.05.2014 | UK Tech
Nick Reid

In the U.S. this year, wearable technology products such as fitness bands, smart watches and Google Glass are expected to generate around $3 billion, according to Deloitte. In the U.K., consumers are catching up fast on this global desire for smarter, small screen technology.

Mobile Media Showdown: Tablet Vs Smartphone

Trevor Healy | Posted 19.02.2014 | UK Tech
Trevor Healy

Smartphones and tablets have quickly become a part of our everyday life. More than half of Brits use a smartphone or tablet whilst watching TV, 81% of under 25s sleep with their phone next to them on the bed and a shocking 35% of tablet owners admit to using their device in the bathroom.

Mobile Advertising - Has Mobile Killed the Web Star?

Dominique Busso | Posted 18.02.2014 | UK Tech
Dominique Busso

In the same way that British new wave band, Buggles sang about video killing the radio star back in the late seventies, so mobile is now taking over from the Web. Today more and more people read the news on their smart devices using the mobile versions of publications.

Advertising Doesn't Have to Be Evil

Ken Johnstone | Posted 19.11.2013 | UK Tech
Ken Johnstone

Why is advertising a dirty word in mobile? Ask a handful of people to describe mobile advertising (or indeed any advertising) to you and they are likely to describe a world of annoying, irrelevant spam that adds little or no value to their lives.

Big Insights, Frank Abagnale and Truth

David Gwozdz | Posted 25.05.2013 | UK Tech
David Gwozdz

Whether you're a 20-something up-and-coming creative director or a seasoned (grey haired) marketing pro, the energy is definitely electric here. Here are my favorite moments from the third day of Advertising Week Europe.

Data and Mobile Creative: Can't We All Just Get Along?

David Gwozdz | Posted 19.05.2013 | UK Tech
David Gwozdz

In advertising, the ability to tell a compelling story that evokes emotions (humour, suspense, fear or compassion), engages audiences, pushes the boundaries of creativity and innovates through the use of technology often distinguishes a successful campaign from a "flop."

Stop Trying To Make Mobile Ads Mirror Online and TV

David Gwozdz | Posted 19.05.2013 | UK Tech
David Gwozdz

Having a sound mobile strategy (and executing against pre-determined KPIs) will make all the difference between a successful mobile ad campaign and wasted ad dollars. Mobile is like a child - you have to nurture it, feed it, take care of it and watch it grow into something meaningful.

Mobile Payments and Mobile Advertising Have a Promising Future Together

Preetam Kaushik | Posted 04.05.2013 | UK Tech
Preetam Kaushik

According to On Device Research, 70% of mobile users consider mobile ads on smartphones to be a "personal invitation," not an intrusion. Helping to change opinions in favor of mobile adsare the efforts of mobile ad networks like Airpush, which have been praised for highly effective innovations in mobile ad formats and ad targeting capabilities.

Mobile Marketing Trends in 2013

James Hilton | Posted 03.04.2013 | UK Tech
James Hilton

2013 is shaping up to be the biggest year for mobile so far, as more consumers than ever shift over to smartphones and tablets: 17.4 million iOS and Android devices were activated on Christmas day alone

Mobile Real-time Bidding: From Slow Waiting to Smart Crowds

Wes Biggs | Posted 20.01.2013 | UK Tech
Wes Biggs

Waiting. It's part of our psyche. Wherever and whenever we get the opportunity, in an orderly fashion, we'll get in line and wait.

How Mobile Search Impacts Brands and Consumers

James Hilton | Posted 20.11.2012 | UK Tech
James Hilton

Brands that adopt mobile first can take advantage of mobile search by building location data into their search results. Google search on mobile already provides results based on the users location for certain key words - such as food, coffee, petrol station - but only if the user has first agreed for Google to use their location.