I think he was totally aware of his actions and genuinely found them amusing but I think the motive behind all of this was far darker - a hunger for fame. Producing these pithy posts gained him followers - it's a short cut route to notoriety that the likes of the aforementioned Katie Hopkins know how to navigate.
By setting yourself goals in life you learn an incredible amount and you get a sense of fulfilment and pride. Even the journey getting there, the ups and the downs makes you feeling motivated and positive. There is a constant feeling of reward. Knowing you have believed in yourself enough to set yourself goals requires self-worth and along the way you gain many attributes including resilience, communication and team building qualities - life skills that are so important and the foundation to becoming a healthy, happy and productive individual.
Lloyd lost his life through the actions of others and the only reason for his untimely death was that he was in the wrong place at the wrong time. Despite seeing similar stories on nearly a daily basis in the media it is something you never think could ever happen to your own family. I decided that it was time to do something about this.