There's a new breed of consumer on today's high streets that indicates a sea change in the shopping behaviour. UK consumers are evolving into a nation of 'ROBO' (research offline, buy online) shoppers according to Ofcom's latest Communications Market report.
All of the UK's mobile phone networks run a system of filtering to keep web-based adult content away from children who access the internet via a mobile phone handset. The policy was first introduced voluntarily back in January 2004. It is still in place as a voluntary measure.