Brand is at the center of corporate strategy. Some say it is the most valuable asset a company can have. It is a primary strategic asset as regards both competitive strategy and sustainable competitive advantage. Embracing the branding techniques used by corporate's and applying them to ourselves, could be instrumental in gaining competitive advantage in the job market place
In the weeks leading up to the Paralympics the air was filled with a familiar, silent contradiction. The predominant line focused on how inspiring it was going to be, seeing athletes perform and overcome, despite their disabilities. At the same time, a ComRes poll found that sixty-six percent agreed that "people with disabilities are often regarded as second-rate citizens".