At the moment, some transport modes, such as rail, are not yet fully integrated into the travel ecosystem. Travellers don't always know there is a potential train service for their particular journey, because it's just not visible at that particular point of the travel selection process. Rail operators need to make their information available and connect themselves with other transport modes in order to provide the customer with genuine choice.
Whilst I've worked in the rail industry for over a decade, I am first and foremost a rail traveller. And although I am currently living in Madrid, I am a regular traveller on the European rail network. So when I first heard about the proposed HS2 high-speed rail plans, one of my first thoughts was "what will this do for me?"
I've often wondered why rail travel provides more opportunities to converse than air travel and I've concluded that much of it has to be linked to the fact people have more space and sometimes sit facing each other during journeys. Seeing the historic Belgian city of Namur through the carriage windows, the dense forestation of the Ardennes and the skyline of Rotterdam prompted conversation among the people with whom I was sitting.
The first quadriplegic sailor to sail solo across the Atlantic was told by a guard he could not board a train because his electric wheelchair would da...