In the UK, 15 million plastic bottles are used every day, and, despite increasingly improving waste disposal services, 80% of these are not recycled. Everyday approximately one billion bottles and cans are dumped in parks, rivers oceans and landfill sites - almost 400 million of those in America alone.
Musician and model, VV Brown's transition to the world of fashion seems like a fluid and natural journey and perhaps even expected of musicians these days. But unlike many of her peers, VV's venture into fashion has been woven with values that reveal the brand as one that is compassionate, thoughtful and innovative.
I love clothes. As many of you will suspect I love dressing up and going out. I am sure that I am as guilty as the next person for hoarding and thinking 'oh I will get another year out of that item". Then it sits at the back of the closet alone for another year. I think I will be lonesome if I throw out my old coat or jumper. This new Shwopping campaign is helping me with these little daily dramas. So just what is this Shwopping idea and why am I so interested in all your old shirts, shorts, bras and underwear?
I am not a violent man. I am tolerant of a great many things which would drive others to despair. In fact, I have been known to turn the other cheek on the sort of behaviour that would turn Gandhi into an axe-wielding homicidal maniac, or make Jesus run amok with his best carpenters' cordless drill.