Anything which makes epilepsy slightly more mainstream is to be welcomed so that kids can feel like they aren't so weird after all. And why the bags River Island pushed out in conjunction with Epilepsy Action should be a good thing. 'Seize the day' they said - what a lark! Look at us eppys, nature's fruit cakes, laughing at ourselves and soldiering on. Look at us eppys, nature's fruit cakes, laughing at ourselves and soldiering on. What a hoot! We even shop in the High Street despite ourselves. But strangely enough, they aren't right. There is something odd about them.
Fictional American universities, generic sports teams, and punk bands that thrived three generations ago; these are the sort of things that should be on teenagers' t-shirts. So when fashion retailers try to elevate off-the-shelf edginess to silly new levels, you suddenly remember that it's idiotic adults who are in charge.