Despite the laughable hypocrisy, the benefits of celebrity environmentalism are obvious, even when they merely regurgitate inoffensive green buzzwords. They draw attention to unnoticed issues. They mobilise people. When they speak, we listen.
There are some words that only exist in tabloid-speak. 'Blonde' as a noun. 'Bed' as a verb - and it's normally 'a blonde' who is 'bedded', of course. And 'unlucky in love', which is the tabloids' adjective for 'single'. But only if you're a woman.