The population has been empowered. Our thoughts and ideas are no longer restricted to telling a few friends and colleagues. Many of us have a voice and want to use it. Moreover, there is now a whole generation entering the workforce who have grown up always having a voice.

We've always had one form of technology in our life, from fishing in 3,000 years ago to satellite technology today. This is all about our power of cre...

Social Media has been around forever, just in many different formats. Since biblical times we have seen examples of the "power to connect and engage" with each other, in the same way this is displayed through social media.

Social Media is about people, about your audience; Social Media is not about buzz words. Action speaks louder in Social Media. So it is not about your number of followers on Twitter or number of Likes on your Facebook page; it is about showing your brand's human side and let your customers know that you care about them.

As you may or may not know, we are currently at the 'end of the beginning' of the Third Industrial Revolution (as some call it). Otherwise known as the Digital Revolution. I don't know about you, but at my age, I am kind of surprised to find myself part of a revolution! Flattered perhaps. And there's nothing like a revolution to get that old body out of bed on a Monday morning.

Thanks to Social Media, voice of customers are just begun to be heard - but not by brands but by other Social Media users (to leave brands with no choice other than genuinely get involved). Now it's the time to wait and see how Carphone Warehouse and HTC are going to resolve this issue.

Change is inevitable. Talking about change and not making it happen has been a common practice in the world of Social Media and modern communications....

It's been quite a while businesses and organisations believed Social Media is a new and did number of experiments; some failed but some earned brand loyalty. Typically those failed in their Social Media vision failed to acknowledge listening to their customer and engage with them.

Social Media is slightly less complicated than rocket science, but with no doubt it is a phenomenon which changed the way people communicate with one another.

No matter how good PR brands create for their current objectives, but their past history play an incredibly important role in how people would accept ...

Social Media is not a new medium, it's been around forever, since we learned how to engrave shapes on the walls of our first homes, caves, and communi...