A friend of mine has a wonderful job for a political addict - a global bank pays him to write reports analysing politics in countries around the world. If he thinks it's relevant, he can write about it, and since the bank operates everywhere, virtually all markets are relevant. My friend is as knowledgeable discussing Thailand's palace intrigues as he is discussing the nuances of the New Hampshire primaries.
Despite heavy criticism of Ukip and of their leader, Nigel Farage seems to be gaining in both momentum and popularity. So what is it that makes him appealing? To many he may seem repellent in his beliefs and his manner, but others are drawn to him. If you put politics to one side and simply analyse his communication style you can begin to understand why.