1. Share if you love your kids. Oh, really? So, let me get this straight. I love my kids, you love your kids, and we all love our kids. But, you want me to let you know that I love my kids and I want you to let me know you love your kids, too? Plus, both of us get to tell the whole frigging world that we both love our kids...
Native advertising is one of the buzz words of the moment and it generally provokes one of two reactions. Either a sense of confusion, or the feeling that it's an over-hyped phrase which is just a new way of describing what we do already - creating advertising which is relevant to the editorial experience.
My affection, for this virtual coffee shop was poignantly brought to my attention when two dear friends were killed in a tragic traffic accident. I learned of their death on Facebook, checking in late one evening and seeing some disturbing comments which led me to investigate further and the sad truth was revealed. I grieved with the Friends of my friends, most of whom I had never met.
In the aged 30 - 40 bracket? Single? Sans child? Then welcome to Facebook, the only social medial site that makes you feel like the whole world is 'expressing' milk at 2 in the morning and that you'll never have your own fairytale engagement with hundreds of 'likes' to reaffirm your very existence in the world.
For a long time, the focus has been on how to get your foot on the career ladder and make the transition from education to the workplace. But now employers are increasingly realising that you hold the key to unlocking the digital potential of their business and they're looking to bring you on board.