With great power comes great responsibility, to your fans and loyal customers. And, boy, are Apple's fans loyal. But with such popularity comes the negative stuff too, scrutiny and criticism. Apple has tackled this well - showing integrity with a timely and detailed(ish) response. It's quite unusual for Apple to comment at all.
This week, I tried something I have not done before. Everyday, I made it a point to find five good things to think about at the end of the day... Finding five good things may not change the colour of your day but it could help you get on a less negative train of thought and maybe one day, we will be quicker to see silver linings.
Facebook's "real name" policy is in the headlines. The policy limits individuals to one account each and requires that those accounts be held under their "authentic identity." The policy has its advocates and its detractors; their opposing views neatly distil the tension between freedom of expression and privacy that is such a feature of modern life.
We can't hide from it, just as we can't trot down the M25 in a horse and cart anymore, so we have to find a way of managing it and making it part of a balanced life. It is part of our children's lives and brings many wonderful benefits - any five year old who has played on Google Earth knows the mind bending sense of awe of zooming out and out from their home to see the planet as a green and blue sphere.
This drive to make things better is the principle that has driven every decision I've ever made. The reason I started my first agency while still at uni and the reason I've thrown myself headfirst into the unknown, over and over again. It's the reason I still actively make work rather than just bring home a mega salary for sitting in meetings about meetings.
We need the Government to lead on data. But it is afraid that a strong data framework will prevent it selling off our data to reduce Government costs. The Government is risking our long term data future for short term political gain. It is afraid that if it stands up for the safeguarding of our data, we'll see its hands are already in the till.