Only in the past couple of years have the rise of digital networks really facilitated the internationalisation of press... Not only are consumers reading online newspapers in growing numbers, but interestingly, their primary online newspaper is increasingly likely to be based in a country other than their own.
As a sales pitch, perhaps it leaves something to be desired. "Pay more, get less." Who could resist? Yet for reasons that I have never understood, that's exactly what's on offer from those people who argue that it's time to scrap the BBC licence fee and switch to some form of subscription-based financing.
Personal experiences of hipsters are a far cry from Williamsburg, New York but instead it was like watching pockets of East London being swallowed up by a swarm of skinny jean wearing, flat white drinking locusts. As preened men were dubbed "Metrosexuals" and "scallies" evolved into "Chavs"; in my circle "Indie" became "Hipster".
The 'Made in Britain' label, it seems, is making a comeback. Marks & Spencer has done it for the high street, Mary Portas has done it for knickers, and my maternity wear label Tiffany Rose has done it for the plethora of pregnant women out there looking for beautiful, flattering and well-made dresses.
Instead of bleating about journalism selling its soul to the dark forces of PR et al, let's instead celebrate how journalists can help increase the profits at the companies that pay their salaries and supplement hard-hitting investigations - by doing what they're doing already. Just without getting sand in their shoes.