As a sales pitch, perhaps it leaves something to be desired. "Pay more, get less." Who could resist? Yet for reasons that I have never understood, that's exactly what's on offer from those people who argue that it's time to scrap the BBC licence fee and switch to some form of subscription-based financing.
Personal experiences of hipsters are a far cry from Williamsburg, New York but instead it was like watching pockets of East London being swallowed up by a swarm of skinny jean wearing, flat white drinking locusts. As preened men were dubbed "Metrosexuals" and "scallies" evolved into "Chavs"; in my circle "Indie" became "Hipster".
The 'Made in Britain' label, it seems, is making a comeback. Marks & Spencer has done it for the high street, Mary Portas has done it for knickers, and my maternity wear label Tiffany Rose has done it for the plethora of pregnant women out there looking for beautiful, flattering and well-made dresses.
Instead of bleating about journalism selling its soul to the dark forces of PR et al, let's instead celebrate how journalists can help increase the profits at the companies that pay their salaries and supplement hard-hitting investigations - by doing what they're doing already. Just without getting sand in their shoes.
In the world of words and ideas the diminutive SMS (short message service) can be called the amoeba of new age text. When the god of technology created the virtual world, the SMS found the ideal forum for regeneration and reproduction. It gave birth to what we now know as tweets and blogs. It was only a matter of time before the e-book too was born.
Those who devote their energies to stopping same-sex marriage may very well be motivated by a genuine, albeit misplaced, fear over child welfare. If child welfare really is such a concern, perhaps they should review the evidence and direct just a fraction of their energy towards creating a more equal society...