Defined by a storm in a D cup, this week The Sun newspaper's decision to 'hilariously' pretend it had listened to anti-Page 3 campaigners was offensively unfunny. Put to one side the endless debate and incorrect columns about Page 3's supposed demise, if the aim was to cynically generate a shed load of free PR for the declining red top then bravo, didn't they do well. Now the challenge they face is trying to convince the rest of us that we should keep reading.
Back when I signed the petition a couple of years ago, I imagined my goddaughter, who turned five last week, growing up, coming across The Sun one day and wondering why a mainstream newspaper would display a photo like that.
Regardless of how you politicise the debate over objectification what is obvious to most people is that Page 3 has served a purpose in popularising The Sun in the 70s and 80s, but is now of another time.
It's smug, it's nasty, it's a publicity triumph. It also reaffirms what campaigners have always said about Page 3: That The Sun's loyalty to Page 3 is a commitment to disempowering women under the guise of that age-old defence of sexism: "it's just harmless fun".
While we may have no power on the decision to kill off Page 3, public opinion is everything. There is arguably far greater power in influencing the mood around representations of women in media. And this has certainly happened.
It may surprise some people, but the future of topless models is not that important an issue for the paper at the moment. It is in the middle of a series of massive criminal trials. The majority of its senior staff are in the dock over alleged payments to public officials.
Taking the bare boobs out of The Sun is a momentous step in the right direction. But let's not dance in the street just yet (maybe just a few fireworks and a glass of bubbly?). We're not done people.
This is the problem with institutionalised sexism (or racism, or homophobia, or institutionalised anything) - it's insidious and works at an almost subconscious level. It takes an inherently wrong and damaging mentality and normalises it.
Men who wouldn't win a prize at Crufts feel entitled to judge the appearance of women and find them lacking, as if they've wilfully failed to conform to conventional standards of beauty out of spite. Men who might easily be mistaken for Dobby the House Elf, feel wronged when the office isn't staffed with eye candy of a standard they deem high enough.
Like a creepy uncle contemplating emigration, page three is unlikely to be missed. But the hydra-headed jubilation in some of the press is little more than an unseemly basking in a class-tinged tyranny of some people's taste over others, which distracts from an appreciation of painful economic inequality.
I babysat a young girl last year where a copy of the Sun had been left open on a coffee table. When she saw page 3 she looked at me and asked if the image was what boobs are meant for! But while it's great that topless women have been taken out of the Sun, there is still a long way to go.
I have no doubt that many Page 3 models enjoy what they do but they are not really exploring in different types of sexiness nor are they challenging what it means to be a woman. That's not being a 'hater' or a 'jealous cow'- that' just stating a fact.
Platform is valuable commodity and the supply of privileged platforms far outstrips demand. This is precisely because very few people have the former while almost everyone has, at some point, availed themselves of one of the latter.
Page 3 has been something of an embarrassment for Murdoch and his corporate executives for too long. As we know, Murdoch is not someone who bows to pressure and there has been a lot of this over the years.
No more sexism, that's chuffing marvellous, although I suspect what the reporter was actually saying is, yes there's no more page 3, and it was all our idea. Feminists don't go thinking you're clever, you have achieved nothing, so there's no point trying to change anything else.
As long as the public continues to accept the assurances of the rich that we have to suffer so that they don't have to, the bitterness created will continue to create divisions between ethnic and religious communities that should be working together to destroy zero hour contracts and ensure proper funding for the NHS.