24/08/2010 07:09 BST | Updated 22/05/2015 06:12 BST

Jaeger London A/W 2010: Backstage At London Fashion Week

Jaeger model Photo: MyDaily Staff

MAKEUP: Hannah Murray for MAC
HAIR: Sam McKnight

SNAPSHOT: Groomed grunge

THE SCOOP: Founded in 1884, Jaeger is a brand with a powerful and prestigious history. Their women's line debuted in 2005 and showed for the first time at fashion week in February 2008. For a/w 2010, their beauty look was a subtle but effective compliment to their latest collection. Murray described the look as "very London girl; lived in not perfect makeup." Playing off the seemingly effortless makeup was the done, but not overly styled, hair.

GET THE LOOK - MAKEUP: To create this chic London girl look start by using a small amount of concealer and Face and Body foundation where needed. Don't over-apply, remember the goal isn't perfectly done makeup. Next use a dark brown shadow to shade your eyes before lining them with smudgy charcoal kohl pencil. Finish the eye with a pop of silver pigment in the inner corner and a swipe of clear gloss on the lid. To complete the look, take your lip colour down a notch with concealer and then use a small amount of tinted lip gloss to add depth.

GET THE LOOK - HAIR: The 90s meets 70s easy hairstyle is created by using a combination of a small amount of mousse and a good blow dryer for a little bit of lift. "There's just a little bit of volume at the top and then it just falls where it falls. Do it with a blowdryer and then let it undo itself," said McKight. What could be easier than that?!