25/08/2010 11:33 BST | Updated 22/05/2015 10:12 BST

Brice D'Anice Aime S/S 2010: Backstage At London Fashion Week

Brice d'Anice Aime model Photo: MyDaily staff

MAKEUP: Sandra Cooke for Benefit
Effi Davies for Toni & Guy
Mary Tabitha Maguire for Jessica Nails
SNAPSHOT: Revamped tough 80s chic

THE SCOOP: French-born Aime is an up-and-coming London face who is making a mark thanks to his sumptuous fabrics, elegant cuts and attention to detail. "The idea for the makeup was to have a natural look," explained Cooke. "We wanted to keep it contoured and really beautiful so we just moisturised and kept it quite muted."

For hair, Davies wanted the silhouette to look very strong and self-assured and to have an 80s feel and DIY texture. "I was going for playful, sexy and also quite tough," she explained backstage.

GET THE LOOK - MAKEUP: Use foundation and not powder to keep skin dewy. "Start contouring from underneath the cheekbone and also contour around the eye and into the socket line and corner of the eye," Cooke advised. This gives the "no makeup even though you're wearing makeup look." She followed with a light coloured pencil and recommends using Benefit Hula bronzer and Highbrow pencil.

According to Davies, it's the little details that count in order to avoid looking too dated. "Slicking one side automatically gives hardness to the look," she explained. Her key products for the look? Label.m Volume Foam and label.m hairspray, but she says you can use gel as well.

GET THE LOOK - NAILS: The makeup team used Blush by Jessica Nails for a natural look.