25/08/2010 11:42 BST | Updated 22/05/2015 10:12 BST

Preen S/S 2010: Backstage At New York Fashion Week

model at Preen spring 2010 Photo: Dana L. Oliver

MAKEUP: James Kaliardos for MAC
Laurent Philippon for Bumble & Bumble
Ultra-modern androgynous

THE SCOOP: For Preen's s/s 2010 show, designer duo Justin Thornton and Thea Bregazzi sent airy blouses, dresses and skirts adorned with intricate scrunch details down the catwalk. The shades of grey, pink, and white from the designs also popped up in makeup, while hair rounded out the crisp and cool collection.

Kaliardos was inspired by the designers' affinity for masculine-feminine pieces. "They love to play with that Kate Moss, Linda Evangelista look from the 90s," he said. "So we're sculpting out the face to make it masculine, but leaving brows natural because that would push it further."

Philippon echoed the same boyish girl theme (making sure it's not too exaggerated) by playing it up with short-haired models, but added in a girly girls group (models with longer locks) for a softer touch.

GET THE LOOK - MAKEUP: All makeup by MAC. To mimic Kaliardos' "really light look," start with clean skin and apply Select Mositurecover where needed. Cheeks and eye creases are molded with Pro Sculpt. The undertones of the eyes are left natural to look "raw" and Pro Pigment in Platinum is pressed into the tear duct area. To finish, apply Lip Conditioner Stick SPF 15 for moisture and Eye Pencil in Fascinating to the cupid's bow to create a super highlight.

GET THE LOOK - HAIR: All products by Bumble & Bumble. While there are two distinct styles, Philippon didn't want locks to appear "too polished." For short hair, apply Surf Spray throughout and shape with blow-dryer and hands. For long hair, use Surf Spray as well but dry hair using a Mason Pearson brush to create a matte finish before using fingers to "mess it up a little."