27/08/2010 18:53 BST | Updated 22/05/2015 10:12 BST

Ziad Ghanem S/S 2010: Backstage At London Fashion Week

model at Zaid Ghanem MyDaily staff

MAKEUP: Rachel Wood for Benefit
HAIR: Effie Davies for Toni & Guy
NAILS: Mary Tabitha Maguire for Jessica Nails
Rockabilly meets Jessica Rabbit

Ghanem is a new London face, whose collection was heavily rooted in London's street style culture. Called Maiden Britain, the show required 21 different makeup looks and multiple hairstyles, for women and men.

"We worked around the ideas of Jessica Rabbit and rockabilly style to create the makeup looks," Wood told us backstage. "We wanted really arched, exaggerated brows for girls, while the boys were based on English working boys and we covered them in face paint."

Hair-wise, lots of models sported high front quiffs and elaborate up-dos. Again, the inspiration was rockabilly meets pop, but in a more cartoonish way.

GET THE LOOK - MAKEUP: Wood used lots of Benefit Lust Dust for sparkle and Flirt Alert lipstick, which has been hugely popular this season. The flick of eyeliner that many models sported was achieved with contours of black liner creating a shape for the face, topped off with Bad Gal lash.

GET THE LOOK - HAIR: Want to rock your own quiff? "The prep is very important," Davies told us backstage. "I used lots of label.m Volume Mousse." Remember, cream the roots only. After, use heat and label.m hairspray to seal the hair so you have a messy/clean feel.

GET THE LOOK - NAILS: "All the girls wore a white shade called Wedding by Jessica Nails," Maguire told us. "We wanted to get a thick white coverage for an alternative look."