31/08/2010 15:24 BST | Updated 22/05/2015 06:12 BST

Scarlett Johansson Smoulders In D&Amp;G A/W 2010 Makeup Campaign

Scarlett Johansson Dolce & Gabbana

Dolce & Gabbana's a/w 2010 Ad campaign for The Makeup features Scarlett Johansson in glossy raven lips. Courtesy Photo

Some people may be drawn to Scarlett Johansson's sexy curves in Dolce & Gabbana a/w 2010 makeup campaign, but we just can't get past her lips.

Dark and glossy, they make the point that statement lips are going to be big this season, while subtle eyes take a back seat.

A staple on the a/w 2010 runways, deep purple lips stood out at Dolce & Gabbana, Peter Som, Proenza Schouler - who are featuring dark lips in their a/w ad campaign too - and Doo.ri. It's a racy, heart-pumping and fiercely feminine trend that stands in welcome rebellion to the neutral, sculpted face we saw at many other top shows.

Classic Cream Lipstick in Amethyst. Courtesy Photo

"We went all out with contrast, the kind of contrast that makes a real statement," says D&G collaborator Pat McGrath, "It's really all about the lips - very shiny and dark, super sexy. I downplayed the eyes, which are still gorgeous, but it's a subtle kind of power, very implicit.

"I was going for a look that is very much about 'now' but is also ultra D&G, capturing their ultimate signature look for beauty. Very suggestive, mysterious, yet still very bold. To me, that's what autumn is all about."

For the lips, McGrath dipped into D&G "Evocative Beauty" autumn collection. She achieved the deep purple glisten using Classic Cream Lipstick in Amethyst with Ultra-Shine Lipgloss in Amethyst layered on top for extra shine. Matching nails came courtesy of Intense Nail lacquer in Dahlia.

"We wanted to discover a look that truly reflects our 'story' from the very beginning - yet truly reflects our reverence for today's women, epitomized, of course by the divine Scarlett," says Stefano Gabbana.

"It addresses what's so ineffable about a woman - her fierce sensuality anchored by her innermost femininity," adds Domenico Dolce.