09/09/2010 06:08 BST | Updated 22/05/2015 06:12 BST

Why Autumn's The Time To Think About Sun Protection

Now autumn is here, you'd be forgiven for thinking that at least you don't have to worry about sun protection. But sun ageing should stay top of your agenda this autumn, after scientists have discovered you get up to 40 of skin ageing during your life, and around 95 of UVA and UVB exposure, protects for up to eight hours, and is packed with the anti-ageing ingredients in the range's famous sell-out serum. If you fancy a constant reminder of summer holidays, it smells faintly of suntan lotion too.

And the store is so confident about its product, it says you could reduce the signs of ageing by 50 more elastic and 84% firmer after four weeks, and MyDaily is predicting queues around the block when this goes on sale on September 8. Also available at