Debenhams is to join forces with exciting emerging talents like Jonathan Saunders, Preen, Jonathan Kelsey and Roksanda Ilincic to launch its new concept, Edition.
The Edition collections will debut in stores and online in spring/summer 2011 with clothes from Jonathan Saunders and Preen and accessories from Jonathan Kelsey (who created covetable shoes for Mulberry). Roksanda Ilincic will join the other designers with her collection in autumn/winter 2011.
And the good news is that you don't need running shoes and sharpened elbows to get hold of the pieces – Debenhams will be working with the designers for a minimum of four months, so there'll be plenty of time to stock up your wardrobe.
Priced from £18 to £190; Jonathan Kelsey shoes cost between £45 and £65 and handbags between £22 and £40 from Debenhams.