Father Christmas' sack won't be full of dolls houses or train sets this Christmas. And the elves have certainly got their work cut out this winter.
Because according to a new survey, children as young as five say what they really want for Christmas is an iPhone, an IPad or a IPod.
While parents want to buy their kids more traditional toys, like dolls and Scaletrix sets, gadgets have well and truly taken over from traditional Christmas presents, says the latest Toy Report from Duracell. The top ten most wanted this Christmas includes Microsoft's new hands-free Kinect motion controller for Xbox, the PlayStation Move controller and the Flip HD video camera.Even well-known toys appear on the list only in digital form, with the Lego Harry Potter Video game and The Barbie Video Girl, which is a video camera set inside a Barbie doll.
Top of the list for boys is the IPhone 4, while girls hanker after an iPod Touch. The IPad comes second on both boys and girls' lists, with Toy Story 3 Jet Pack Buzz Lightyear and Zhu Zhu/Kung Zhu Hamsters also making an appearance in the top five.
The new study also reveals that children now receive twice as many Christmas presents at Christmas as their parents did at the same age.