24/11/2010 20:55 GMT | Updated 22/05/2015 10:12 BST

Asos Invites You To Turn Shopkeeper

Every fancied giving it all up and opening a little vintage boutique? Well now you can. Sort of.

Maria Moderna, one of the virtual shopkeepers on Asos Marketplace. Photo: Asos

Asos has launched Marketplace, an online destination that comprises virtual stores from boutiques like Browns Focus, vintage collectors, individuals and designers - established or undiscovered, allowing them sell their fashion to the world.

Anyone can list items (for free), and the site is billed as a fashion democracy that is created and controlled by users.

The idea is to promote fast fashion with an emphasis on individuality, and with independent and specialist boutiques on board, things can be designed, uploaded and sold within the week. Recycled and vintage are also given prime position.

As online shopping devotees, we can't wait to see how the project evolves over the next few months. Visit Asos Marketplace to find out more.