10/12/2010 10:57 GMT | Updated 22/05/2015 06:12 BST

Lady Gaga Fronts MAC Cosmetics Viva Glam Campaign

Lady Gaga MAC Viva Glam Gaga Glam. Photo courtesy of MAC Cosmetics

It would seem MAC Cosmetics have gone gaga for Lady Gaga, signing up the style maverick for the second year running as the spokeswoman for its Viva Glam campaign.

Gaga teamed up with Cyndi Lauper for the 2010 campaign, which launched earlier this year. MAC said the Gaga-Lauper campaign was the most successful ever for the MAC AIDS Fund, which has raised more than $190 million (£120 million) for the cause since its founding in 1994.

For the new campaign pictured here, Gaga was shot by world-renownedNick Knight and styled by Nicola Formichetti.

The MyDaily team loves this ethereal look and is pleased to see Lady G revealing her soft, feminine side for a change.

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