28/01/2011 12:03 GMT | Updated 22/05/2015 10:12 BST

Harrods To Launch Limited Edition Charity Tote

Harrods is a name immediately associated with luxury and indulgence, but from February you can also splash your cash while collecting good karma with this limited-edition canvas tote.

The bag sports a quirky illustration by University of Westminster graduate Jessica Madden which is complemented by a cute polka dot lining and £10 of every purchase goes to Great Ormond Street Hospital children's charity.

Marigay McKee, fashion and beauty director at Harrods, says: "I love the concept of this project, and the attention to detail in the design makes it unique to any other charity bag I have seen before. We are thrilled to champion new talent, and Jessica's illustration looks fabulous! It also gives us great pleasure to support such a fabulous and deserving charity like Great Ormond Street Hospital children's charity."

Harrods is also exclusively hosting Gucci's spring/summer 2011 childrenswear so while you're waiting for the tote to launch you should definitely pop up to the fourth floor and check out the collection!

The Great Ormond Street Hospital tote bag will retail at £44.95 and is available in-store and online at from February 2011.