11/02/2011 11:49 GMT | Updated 22/05/2015 10:12 BST

Glamour Girl: Nicole Richie Does Veronica Lake

Nicole's glamorous beauty look. Empics Entertainment

Nicole Richie has been known for her boho-savvy style for quite some time, but the reality star-turned-designer has recently shown that she can pull off a completely different persona: Old Hollywood glamour girl.

She kicked off New York Fashion Week with a party at Bergdorf Goodman and ditched the luxe boho look we've come to love (no fedoras at this event) in favour of a sexy screen goddess style, with raspberry red lips and super-arched brows.

Completing her transformation into full-on glamour girl were her golden blonde tresses, coiffed into Veronica Lake-style waves.

Considering she opted for dramatic Marchesa on her wedding day, maybe the style chameleon is reinventing herself yet again. Does anyone even remember that she used to be a wild child whose BFF was Paris Hilton?