02/08/2011 16:54 BST | Updated 22/05/2015 10:12 BST

Matthew Williamson Launches First (More Affordable) Diffusion Line On My-Wardrobe

Matthew Williamson's debut diffusion collection MW lands at Affordable fashion: Matthew William has just launched his first ever diffusion

Excellent news for style hunters. Matthew Williamson has finally launched his debut diffusion collection, and the first drop has just landed on

Simply titled 'MW' the collection is set to feature everything from evening wear to outerwear, all capturing that signature Matthew Williamson main-line aesthetic, but at a fraction of the cost.

So think less high-octane red carpet pieces, more wearable cocktail-hour frocks - with a focus on quality fabrics and cuts - and aimed at a slightly younger, more urban audience. "It's for having fun in," explains the designer himself.

Our personal hero piece? We can't get enough of the simple-but-effective knotted black maxi dress.

"We are delighted to present Matthew Williamson's debut diffusion line collection MW Matthew Williamson," says Luisa De Paula, Buying and Merchandising Director.

"The collection stays true to Matthew's signature design aesthetic, but at an accessible price point."

The range starts at £98 for a necklace, and goes up to £497 for a coat, and is available to buy online at now.

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