Budget high street store Primark looks to have had something of a makeover this season: check out the glam new autumn/winter 2011 collection...
Renowned for their trend-led, but ultra-affordable selection of clothing and accessories, this season's offerings look to have taken a decidedly luxe leap, with thick printed coats, chunky cable knits, 70s-inspired pencil skirts and pussybow blouses, glam maxis and covetable wide-heeled loafers.
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And not content with the standard model-shot look book, this season's collection comes complete with an arty high fashion-inspired video...
We've got to admit, we're pretty impressed.
Click on our gallery below to get a close up look at some of the collection highlights:
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