The End Of The Line Documentary About Over-Fishing: Finalist For PUMA Creative Impact Award

Trying To Save The World, One Fish At A Time

The End of the Line is the world's first major feature documentary about the devastating impact on the world's oceans and sea-life caused by overfishing. It has been nominated as a finalist for the prestigious PUMA Creative Impact Award, which recognises documentary-making for its social impact.

The film, directed by Rupert Murray (Oscar-nominated director of Unknown White Male), exposes those in power taking advantage of the seas with permanent consequences on the world's fish supply, and has already had a huge effect on decisions made by supermarket and consumer brands, as well as political leaders.

Filmed over two years, The End of the Line follows the investigative reporter Charles Clover as he confronts politicians and celebrity restaurateurs, who exhibit little regard for the damage they are doing to the oceans.

Pret-A-Manger and cat-food brands Sheba and Whiskas have all begun to source their products with sustainably-sourced fish since the film was first shown in 2009.

Profits from the film have gone towards the Blue Marine Foundation, dedicated to creating a global network of marine reserves.

In addition, lobbyists for environmental protection have used the film as an effective tool in their efforts to engage UK and European politicians in the ongoing issue of over-fishing.


The End of the Line is one of the five finalists for the PUMA Creative Impact Award, which recognises the social impact of documentary-making. The winner will be announced in London on 11 October 2011. Each Friday, the Huffington Post UK will feature the finalists in turn - next week: The Reckoning: The Battle for the International Criminal Court


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