What do Nelson Mandela, Apple and The Olympics have in common? Well, according to a new poll by BritainThinks they're the top brands, events and people that define who we are today.
The polling organisation asked Britons to choose companies and international and national events to put in a timecapsule.
The results were revealing, with 19% of those surveyed saying technological brands represented them, and 12% choosing World War Two as a defining event that had impacted on their life. One tenth of respondents said 9/11 was the event that had the greatest influence on who they were – and 4% of women said it was Prince William and Kate Middleton’s wedding.
Take a look at some of the more interesting findings in the slideshow below. Read the full results here.