01/09/2011 14:57 BST | Updated 01/11/2011 09:12 GMT

Kraft Foods, Kellogs And Britvic Stung By Which? Children's Lunch Survey

PRESS ASSOCIATION -- Children's pre-packed lunchbox favourites should have clearer nutritional labelling to show parents the levels of salt and sugar in them, a consumer watchdog has said.

In the run-up to the start of a new school term, Which? assessed items aimed at pupils and found that adding two products to a lunchbox could provide a quarter of the recommended sugar intake, and more than half the daily salt intake, for a five-year-old.

Out of more than 1,000 parents surveyed, eight out of 10 of those who give their child a packed lunch said they included pre-packaged items.

Richard Lloyd, executive director of Which?, said: "These products might seem like handy fillers for your child's lunchbox but they can be bad for their health and your wallet. You're better off making your own children's lunches or giving them school dinners which are much more nutritionally balanced."

Seven out of 10 of those surveyed said they would like to see "traffic light" labelling on food products aimed at children, with red to signify high levels of salt, sugar and fat, amber for medium and green for low.

The research found that a pack of Dairylea Lunchables Ham'n'Cheese Crackers has 1.8g salt, more than half of the recommended daily level for a five-year-old. A 200ml bottle of blackcurrant and apple Robinsons Fruit Shoot drink has 22g of sugar, which is a quarter of the maximum amount for a five to 10-year-old.

Other items assessed by Which? included a Kellogg's Coco Pops snack bar, which has 8g of sugar, and Fruit Factory Fruit Strings which have 9.6g of sugar per 20g serving.

A Britvic spokeswoman said: "The only product in our Fruit Shoot range that we recommend for the school lunchbox is Fruit Shoot My 5, which contains 80% fruit juice and counts as one of kids' five-a-day.

"It is disappointing that Which? has focused on one product as the Fruit Shoot range includes regular and low-sugar options."

A spokesman for Kraft Foods, which makes Lunchables, said: "We clearly print nutritional information on packs to help all parents make informed choices, but we would also point out that a pack of Lunchables contains more than half of a five to 10-year-old's daily calcium requirements too."