15/09/2011 12:15 BST | Updated 15/11/2011 05:12 GMT

Robbie Williams Turns Fashion Guru With Clothing Range, Farrell, For London Fashion Week

Robbie Williams has stretched his talents to those of fashion guru, debuting his first clothing range, menswear label Farrell, at House of Fraser in London's Oxford Street today.

The first 200 customers to visit the store and purchase an item from the range were invited to meet the singer, who has named the collection after his own grandfather, Jack Farrell, aka Jack the Giant Killer. The whole range has been designed as a tribute to Jack who, the singer explained, lived a much harder life than the superstar comforts enjoyed by Williams.

Williams - whose hits include Let Me Entertain You and Come Undone - has launched his brand in time for London Fashion Week.

He recently finished a sell-out tour with his Take That bandmates.