19/09/2011 12:33 BST | Updated 19/11/2011 10:12 GMT

Simon Cowell In Talks For 'X Factor' The Musical

Simon Cowell is secretly planning to open X Factor - The Musical at a West End theatre to bring another huge cash injection to his showbiz empire.

The brand already includes the TV show alongside lucrative tours, records and merchandising and a hit musical could see the mogul bank millions more pounds.

Simon, 51, has already held talks with TV comedian Harry Hill and a top music producer to put together a humorous script which will appeal to the show’s millions of fans.