26/09/2011 09:53 BST | Updated 22/05/2015 10:12 BST

VIDEO: Backstage With Bumble &Amp; Bumble At Craig Lawrence

We caught up with the Bumble & Bumble team backstage at the Craig Lawrence presentation at London Fashion Week. Alex Brownsell, the woman behind the dip-dye craze and founder of Bleach hair salon, led the team to create the seaside inspired look, complete with sparkling swimming caps. Take a look below to see how this unique style was created for the Spring/Summer 2012 show.