Lady Gaga is morphing into a table umbrella - new business venture?

Lady Gaga is rather a canny businesswoman. Knowing that showbiz is notoriously fickle she has clearly decided to invest some time and effort into a secondary business venture so that - should fame prove fleeting - she will at least have that to fall back on. We assume this business venture is an eatery. Why else would she be morphing into a restaurant table umbrella with the help of a hairy hat in the middle of London?