David Cameron might be associated with the blue of the Conservative party, but his residence at Number 10 Downing Street has temporarily turned pink.
Some of Britains’s defining landmarks are sporting the colour in a bid to show their support for Breast Cancer Awareness month, or “Pinktober".
Number 10 switched on pink lights on Tuesday to show its support for Breast Cancer Care’s Campaign, allowing tourists to catch a glimpse of the legendary British building cast in a friendly magenta glow.
Both the Eden Project and Selfridges in London switched on pink lights last year, to raise awareness of the cancer during the month long campaign.
Estee Lauder, who co-created the Pink Ribbon with the Breast Cancer Charity, set a world record in 2010 by illuminating 38 buildings in pink all around the world over a 24 hour period.
International sites that have also bathed themselves in pink light include the Niagara Falls, Elvis’s Graceland and the Empire State Building.
Cameron said: "Tackling cancer is a priority for this government and we want to raise survival rates to be among the best in Europe."
"Early detection can massively increase the chances of survival which is why fantastic campaigns like this are so important. I hope seeing 10 Downing Street go pink will inspire other people to get involved."