This week saw some of London's most celebrated artists gather to view some striking scenes about the art of tattoo.
Wednesday night saw the UK premiere of Skin, attended by one of the film's stars Shauna Taylor, who was tattooed with a design by Damien Hirst. Lead singer in the Hurts Theo Hutchcraft and Olivia Jones, daughter of The Clash's Mick Jones, also turned out to celebrate the tattoo-filled film.
The big question is - are tattoos art? The trailer on display this week opened with the buzzing sound of the electric tattoo machine, carving its inked art onto an unknown's flesh.
Many tattoos turn out to be mistakes, hastily chosen in younger years - such as Megan Fox's Marilyn Monroe tattoo, which she now claims she's 'over' and is having removed.
For others though, and the people behind this new documentary called Skin, tattoos are "major works of art on a different canvas".
Featuring contributions from artists such as Damien Hirst, Jeff Koons and Raymond Pettibon, the film's blurb describes it as "a beautiful visual essay from the frontiers of contemporary British art".
SLIDESHOW: Celebs with tattoos...
Leicester Square hosted the UK premiere of Skin, a documentary with GARAGE, supported by W Hotels Worldwide