07/12/2011 17:12 GMT

Experts Warn Internet Shoppers Not To 'Drink And Click'

Almost half of Brits have shopped online after drinking, a new study has revealed.

Experts are now advising consumers not to drink and click after the research found that one in seven have bought something they later regret while under the influence.

Not surprisingly more than half of online shoppers said they spent more after drinking, although many were saved from overspending by falling asleep mid-purchase.

The research, by shopping comparison website, Kelkoo, revealed that the most popular items bought after boozing were clothes and shoes, DVDs, books, video games, technology and lingerie.

Scottish shoppers were the most likely to drink and click, spending an average £265 each - that's a staggering £503m this year so far.

The survey of 4,200 consumers revealed that most drink-fuelled shopping is done between 11pm and 1am, although one in five late-night shoppers make purchases up to 5am.

Chris Simpson, of Kelkoo, said: "Online shopping has become a daily part of Brits' lives and people are taking advantage of being able to shop at any time of the day, whether at home in bed, on the move, or in bars and restaurants.

"Our research shows that while people shopping under the influence of alcohol could spell good news for those on the receiving end of gifts, we'd always advise shoppers to think carefully when making purchases and remember that they are able to use retailers' returns policies if they realise afterwards that they've purchased unwanted items."