Just in case you're not in the know, 2010's family-friendly talking-animal comedy Marmaduke is pretty damn terrible.
The plot revolves around a great dane called Marmaduke - voiced by Owen Wilson - and his cat friend Carlos - voiced by George Lopez - as they get into trouble, then get out of trouble. We're guessing on the plot details, admittedly.
We mention Marmaduke because there's a video currently going viral which shows a real-life dog called Smitty watching Marmaduke on TV... and he is absolutely enthralled.
With each emotional beat, Smitty reacts. Sighs, pants, puts his heads in his paws - Smitty is really, really, really into this film. It's like Citizen Kane for dogs, apparently.
And if anyone at 20th Century Fox wants to use that as a poster quote... please don't. Thanks awfully.
But Smitty isn't the only pooch glued to the gogglebox - not by a long shot - as this video gallery below proves...