22/02/2012 12:37 GMT | Updated 22/05/2015 06:12 BST

Backstage Beauty: Erdem Autumn/Winter 2012

erdem Erdem A/W 2012. Photo: Getty Images

Andrew Gallimore used Mac makeup to create a robotic and futuristic but discreet beauty look for Erdem this season, which he described as "a trick of the eye".

This was one of the most minimal makeup looks we've seen on the London catwalks for Autumn/Winter, but it had an intelligent, androgynous feel about it, which showed off Erdem's famous floral prints beautifully.

Gallimore used a mix of Mac Studio Moisture Fix, Sculpt Foundation, Strobe Cream and Prep + Prime Transparent Finishing Powder on the skin before lining the eyes in Fluildline Blacktrack and applying a coat of Zoomlash Mascara in Lofty Brown.

Lip Conditioner added a touch of shine to the finished look.