28/02/2012 09:57 GMT | Updated 29/04/2012 06:12 BST

Paddy Power's Chav Tranquiliser Advert Shows Cheltenham Festival Assassin (VIDEO)

Bookmaker Paddy Power has released a new advert just a week after its previous offering was banned.

The “Chav Tranquiliser” features a smartly-dressed man loading a dart gun at the upcoming Cheltenham Festival in March.

He then takes aim and proceeds to fire at, well, chavs.

Beer swilling louts are toppled, fake-tanned beauties are felled and there's no regard for the race-goer who displays her thong-clad bottom for the cameras.

The firm’s controversial Ladies Day advert, which featured transgendered actresses, was pulled from UK television.

Referring to the Ladies Day ad, a post on the gambling giant’s blog read: “Shockingly, our last TV ad has been banned after just four days... That’s some kind of record, even for us.”

The advert was suspended despite being pre-approved by British TV advertising clearance body Clearcast.

A disappointed Paddy Power consulted UK transgender group The Beaumont Society, for feedback on the script.

The group responded claiming there was "nothing untoward with the advert concept" and it was not inappropriate since "the entire campaign would be a tongue-in-cheek look at the Ladies Day race meeting where these days a large number of cross dressers make a day of it."

The company revealed it got its idea for its Chav Tranquiliser ad from a Facebook fan who prayed "the Chavs wouldn’t ruin the Cheltenham Festival like they had Royal Ascot.”

The blogmaster replied: “We hear you…and we hope this will resolve your problem. Keep an eye out for our expert marksman.”

Last summer the normally well-heeled Ascot Ladies Day descended into a drunken brawl after race-goers began hurling glasses, chairs and punches.

Scroll down for the banned Ladies Day advert