28/02/2012 05:37 GMT

Rick Genest, 'Zombie Boy', At Milan Fashion Week

We're sure there were a lot of head-turning outfits at Milan fashion week - but probably not so many head-turning tattoos.

Model Rick Genest, known as "zombie boy", is there to change all that. The 26-year-old has tattooed his body like a corpse and was a front row fixture in Milan.

Genst, who got his first tattoo at 16 out of respect for his parents, shot to fame after starring in Lady Gaga's video for Born This Way. His personal website claims his tattoos "will challenge your sensibilities about what you believe to be beautiful."

He has claimed his tattoos are "about the human body as a decomposing corpse – the art of a rotting cadaver."

And they've certainly sparked a cult following, with Genst having his very own fan club and more than 50,000 followers on twitter.