09/03/2012 11:27 GMT

Prince Harry Lands In Brazil To Promote British Sports, Business And Fashion

Prince Harry has arrived in Brazil for an action-packed three-day official visit promoting all things British.

The royal will champion UK excellence in areas like sport, business and fashion during his trip to the South American country on behalf of the British Government.

Highlights of the visit will see Harry playing volleyball on a Rio de Janeiro beach tomorrow with the help of a female instructor.

He will also take part in a fundraising polo match on Sunday in aid of his Africa-based charity Sentebale, which helps disadvantaged children in Lesotho.

His private secretary, Jamie Lowther-Pinkerton, described the important elements of the visit: "The itinerary of the three-day official tour will reflect the vibrancy and diversity of Brazil, and its growing, strong relationship with the United Kingdom, especially in a year when we will hand over the Olympic baton to Rio de Janeiro."

The Prince was greeted informally when he arrived at Rio de Janeiro International Airport on a scheduled flight and retired for much of the day after his overnight journey from the Caribbean.

Harry had travelled from Jamaica, the final stop on his tour in honour of his grandmother the Queen's Diamond Jubilee.

This evening (the early hours of tomorrow in Britain), he will launch the "Great" initiative - a project which will promote the UK across the globe on the back of the interest generated by the Diamond Jubilee and the London 2012 Olympics.

The Prince will experience some of Brazil's famous cultural exports like samba dancing at the base of Rio's landmark Sugar Loaf mountain. He will then travel by cable car to the top for the event highlighting British talent, culture and business, where he will give a speech.

Harry will take part in a British-themed sports day on a city-centre beach in Rio tomorrow and will be the star attraction when he shows off his beach volleyball skills.

He will also start, and take part in, a Sport Relief mile run with groups of children and young adults and on the beach the Prince - a qualified rugby coach - will teach youngsters touch rugby.

Rugby is a growing sport in Brazil and will be an Olympic sport for the first time in 2016 when Rio hosts the Games.

Culture Secretary Jeremy Hunt will join Harry at the launch of the "Great" campaign in Rio.

The event will celebrate the close links between Brazil and the UK and will encourage more people to visit, study and do business in Britain.

It comes after Great launches in New York and Los Angeles and before the campaign heads to New Delhi, Melbourne and Tokyo.

Mr Hunt said: "As the next Olympic host city, Rio de Janeiro is a fantastic place to showcase all that is Great about Britain.

"Passing on the Olympic baton to them after 2012 will be an honour, and I hope we can build on the close relationships already forged by inspiring more people to do sport, more visitors to holiday and study in the UK, and more companies to do business in Britain."

As part of the launch Brazilian Adriana Behar, one of the world's outstanding beach volleyball players of her generation, will take a training session on Rio's Flamengo beach tomorrow with Harry as one of her pupils.

Former rugby player Wayne Morris, now head of community at Premiership Rugby, will lead the touch-rugby course.

Brazil is one of the UK's key target markets for tourism and it is hoped Britain will welcome an extra 100,000 visits a year from Brazil by 2020.